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3rd place and an eventful but thoroughly enjoyable weekend for the Whyte powered by Sram Gravity Enduro Team at the UK GE Rd1

by on Apr.15, 2014, under Whyte News

The Team Line up from left to right: Martin Brookes, Pete Lloyd, Neil Halcrow and Ben Price


Culminating in an impressive start to the season for Pete Lloyd finishing 3rd in the Junior class.

Pete said “ I was really relaxed at the top of my seeding run because I thought I’d prepared as well as I could and couldn’t be happier with how the G150 was feeling. Race day surprised me. I did well on the technical stages 4 and 5 and less well on the fitness-testing 4 and 5. Despite this, I finished in 3rd, just a couple of tenths of second back from 2nd. I’m looking forward to addressing my weak points going into the rest of season and can’t wait for the next race weekend with the team to come around.”

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A great performance from our own Neil Halcrow returning after serious injury last year, saw him grab a well earned top 20 spot out of the 114 Masters entries.


And in the Elite Class, Ben Price continued to impress with a solid finish in 31st position. Unfortunately Martyn Brookes slipped a chain in seeding putting him at the back and needing to catch up in the main race – so his final placing of 27th was hard fought and still a great effort for the super fast technical rider.



Thanks go to the organisers and all our sponsors in particular Sram for their professional support this weekend.


Neil Halcrow reported “With just a few off’s and no major injuries we are all looking forward to the next round of the UKGE and Scottish World Enduro and will be training hard in preparation.”  See you there!

Sponsors logos MASTER23304-SS-Main Logo 300dpi smalldocwardphoto

After the Ae Rd 1 event, Martyn and Ben shot straight out to Finale Ligure Italy, venue for one of the World series later in the year and posted back the following report and images just to remind us what we’re missing …..

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Martyn wrote : Today was a good day!!

The weekend for me was not a race as such, more an opportunity to continue to heal my knee. I found what was triggering my knee pain, and so was able to work with that to avoid it. Pedaling was difficult, so I was pushing up to the top of the dh tracks and rolling down those in practice. Seeding was pretty frustrating, as ironically the only 2 pedal strokes I made caused my chain to drop. I carried on rolling only for the chain to go into my wheel and lock it.  Once untangled and back on I had lost over a minute..
Sunday was a new day, and I worked both Saturday pm and Sunday am with my foam roller to continue to free my knee. I was able to pedal to the start of stage one for the first time. I had a solid, if uneventful cruise through the stage. Stage 2 and 3 were blind for me, but I recorded 8th fastest of the day. Pleasing with little effort going into them! Stage 4 was fantastic, lots of fun. Stage 5 was a repeat of heading and I was comfortably into the top 15 again without loading my knee to much. Taking only Sundays tines would have placed me in the top 10 so I took some positives away from a difficult weekend.
Returning from the weekend, I received more treatment from Paul at restore .massage. He is incredible and has worked from top to bottom through my body and structure to remove in balances. I must thank him for allowing myself to even sit on my bike at the weekend…

Cheers from the beach. Martyn.

Ben wrote :

With a start list of over 45 elite riders, it was quite clear that the level of enduro racing at the National series has risen significantly in 2014. Arriving by train to Ae late on Friday evening after a busy week with TORQ at the London Marathon Expo was never the best prep but a good day of practice on Saturday seemed enough to set me up for racing. Ae offered a great, well balanced course and a few resent changes to bike setup had it riding great. A mistake in seeding put me on the back foot and waking up with a cold on race morning wasn’t idea, but I had hoped it wouldn’t affect me to much and went into race day with an open mind. At the end of race day I came away pretty disappointed with the result, well below what I felt I could achieve. I now look forward to the next round where the extra course practice, a clean bill of health and some extra training should have me further up the results sheet.


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Gravity Enduro 2014 Round 1 – Here we come ! – April 12-13th 2014

by on Apr.11, 2014, under Whyte News

The Whyte Gravity Enduro Team powered by Sram, travel up to Dumfries and Galloway for Rd 1 at AE Forest this weekend http://www.ukgravityenduro.com/event/rd1-ukge-2014/  and we couldn’t be more excited to get things underway.

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Team riders Pete Lloyd, Martyn Brookes, Ben Price and our own Neil Halcrow have finalised all their preparation and are looking in good shape as they prepare to unleash their skills on board the fabulous G150 Works team bikes.

We wish them and all the competitors taking part a great week end of racing – we will be watching with interest – check our live updates on twitter @whyteracing14

Our sincere thanks to all our sponsors for their work to help us get here;

Sram – Maxxis – Osprey – Sweet Protection – Torq – Juice Lubes – SealSkinz and Ergon

Sponsors logos MASTER23304-SS-Main Logo 300dpi small

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Whyte 901 “an inspiring, near-faultless bike” 5/5 What Cycle? magazine Spring 2014

by on Apr.07, 2014, under Whyte News

IPC’s new buyers guide What Cycle? reviews the Whyte 901 in the Spring Issue, scoring it the maximum 5 stars.  ”We can see why the Whyte is so highly though of – this is an inspiring, near-faultless bike. Whatever your level of riding, we guarantee you’ll find yourself absolutely hammering along on the 901.”  600 wideThe full review is available in the magazine, which is on sale now.

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Whyte G150 tackles the Helvellyn summit

by on Mar.28, 2014, under Whyte News

Hellvelyn 2014

Whyte Enduro Team rider Ben Price at the summit

Wow ! From the summit of Helvellyn in the Lake District last week, Whyte Enduro team riders Ben Price and Martyn Brookes headed up for a ride in the good weather window. Setting off at 08:30 in the morning and returning back to the cars, after 90km and over 3000 meters of climbing, at nearly 18:00, tired but totally exhilerated! Riding out from Ambleside over to Keswick via Great Langdale and  then working out way over Great Dodd up to Helvellyn and dropping down to Patterdale on a 20minute flat out gnarly descent, before a tough road pass back to the car. All this was done on the G150, confirmation that it’s not a bad peddler for a 150mm trail bike!

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1st – 2nd – 5th – Great results for the Whyte Gravity Enduro Team racing the G150 Works at the Pearce Cycle Hopton Enduro!

by on Mar.25, 2014, under Whyte News, Whyte Racing

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As continued build up to the UK Gravity Enduro Series, 3/4 of the Whyte team (Martyn, Ben and Peter) were racing the Pearce Cycles’ Enduro at Hopton Woods, formally named ‘Gravity Stages’ this last weekend, the 23rd March 2014.

It was the first proper Enduro for the team, and it proved that the work put in over the winter by the riders and designers to make the Sram powered Whyte G150 Works as quick as they could, had paid off.

The format for the race was 3 different stages, with stage 2 run twice for a total of 4. The course really did reward the fitter riders while still maintaining a good balance between descending and pedalling.

Peter Lloyd took the win in Juniors pedalling his to way to a 30 second gap over 2nd place against competition who were the same speed as him last year in the UK Gravity Enduro Series. His riding goes from strength to strength and the results are coming – Pete’s effortless style is evident – see below.

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Pete said “I was really looking forward to this race, just to see how I was doing compared to everybody else. It’s good to know that only having a hardtail to ride for 5 months, since the end of last season, hasn’t badly affected my riding. I’m pretty happy with how I raced this weekend. I rode consistently, with only a couple of small mistakes starting to creep in on the last stage. It’s great to know that the training this winter has paid off in the form of more speed than last year.”

Next up, Martyn Brookes was putting in some blinding times right from the off to secure a well deserved 2nd place finish in Elite, 43 seconds clear of 3rd, despite having a crash on stage 2, and this being only his 3rd ride on the G150 Works. A really great performance.

“A great day of racing to start the year. The bike felt like it was on rails and the event was run fantastically, and the course really fun. Credit has to go to the Pearce guys for what they pulled together. Great Fun.”

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Meanwhile Ben Price walked away with a very respectable 5th in Elite. Switching from a predominantly XC background Ben is improving with every ride and crossed the line to go 3rd on the final stage, and 5th overall. Great ride Ben !

“It was great to be back racing after a long off season, albeit difficult to get my head back around chasing every second on a stage, as Enduro demands. The stages had a great balance of technical difficulty and physical demands, and the weather made grip a massive variable. I was pleased to be close to the pace and I’m looking forward to getting the season under way properly.”

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Here’s to the rest of the season going as well, when we’ll also be joined by Neil, racing in Masters.

Our thanks to sponsors as always :

Sponsors logos MASTER

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Another great win for the M109C with Tom Gibbs Team adidas TERREX/9 Bar heading the field at the 2014 Grizedale Duathlon

by on Mar.19, 2014, under Whyte News, Whyte Racing

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Review of the M-109 C Team

The Season bodes well for the Whyte sponsored Adventure racers with another great performance by Team adidas TERREX/9 Bar at this year’s Grizedale Duathlon.  Racing under the name of new sponsor 9bar, in one of their own sponsored events, the team were out in force with Tom Gibbs and Chris Hope racing in the men solo category and Renee Saxton racing in the Ladies.

Due to forestry commission work, the course was modified from previous years.  This year saw the format change from a run/bike/run to a simple run/bike.  Up first was an undulating 12km run through the eastern side of Grizedale, a mix of forest roads and smaller trails past a lot of the unique sculptures that adorn the woods.  This was followed by a 24km MTB route, extended from previous years to include some of the iconic Parkamoor area.  The route features a lot of rocky technical riding and is a superb course.

grizedaleBoth Chris and Tom got a good start, up in the lead pack for the first kilometre of easy running, once the trails turned a bit more technical, Tom got away and established a lead of a minute over the rest of the field, Chris back in 6th about 3 minutes down on his teammate.

Once on the bikes, Chris showed his prowess, quickly pulling back up to second place, before a puncture cost him valuable time and a chance at catching Tom.  Bike fixed, he was back in 10th before managing to get back up to 2nd by the end of the event.  Up front Tom had an easier time on his new carbon Whyte M-109 C Team, not seeing anyone on the bike leg, he could ride at a pace to ensure no mechanicals, punctures or accidents whilst keeping an eye on the gap behind.

His win was his 3rd in a row at this fun event. “The Grizedale Duathlon is a great race with a real mix of technical and easier terrain. Tom spoke afterwards “I knew I had to put a gap on Chris on the run section because he is such a good cyclist, though my Whyte M109S helps me minimise my losses to him.  In the end his puncture really helped me, otherwise it might have been a lot closer!”

Riding her Whyte 29er CS  – Renee had a great race in the ladies competition, returning to fitness after a break she was a comfortable 2nd place and pleased with her performance.

This result meant that all 3 team members got onto their respective podiums

Congratulations to all !


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Osprey provides support for our Whyte Gravity Enduro Team

by on Mar.18, 2014, under Whyte News

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Osprey provides support for our Whyte Gravity Enduro Team.

  Our team members were delighted to take delivery of their new OSPREY Raptor packs for use this coming Season. We love the great quality, contemporary design and stunning colours.

Pete Lloyd used his pack as he took victory in the HT class of the recent Llandegla Night Mini Enduro on board his Whyte 909. Nice one Pete !

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Our sincere thanks and congratulations to Osprey who are Celebrating their 40th Anniversary this year

 Osprey, a brief overview:

 California 1974. Osprey was born at the seat of a single sewing machine with a head full of ideas and a desire to design & build innovative backpacks to the highest standards.

 Since those humble beginnings Osprey has built a worldwide reputation and distribution network that holds true to those founding principles.

Today Osprey packs are continuing that early pioneering spirit of daily adventure, from the highest mountains to the remotest islands and everywhere in between.

You can find out more about their 40 year heritage and range of products here:


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It’s competition time again…

by on Feb.20, 2014, under Whyte News


Inspired by Whyte rider Lachlan Swyer and the excellent video he shared with us earlier this week, we’re running a new competition.  To enter, send us a link to the best video clips you’ve got featuring you and/or your friends on your Whytes, wherever you ride.

We’ll make a compilation of the best ones and award a Whyte T and Water bottle to everyone who submits footage that we use.

The small print:  Please upload your clips to your preferred video website (eg: Vimeo, YouTube etc.) in the highest resolution you have and send us a link to it. Either email the link to video@atb-sales.co.uk or include the link in a private message to us on our Facebook page.

We’ll compile the best clips into a professionally edited video and post it online. All clips we use will be credited on screen in the final edit.

We are not just after MTB footage – send us something from your daily commute or family ride instead if you like. Helmet cam stuff is great, but we’d also like any other riding shots or footage of you and your friends getting your bikes ready for the ride.  Also, shots taken by someone else of you riding your Whyte would be great too. Anything goes really – just please remember to wear a helmet and ride your Whyte safely and within your limits. (We’re not looking for clips for “You’ve Been Framed”…)

We’ll accept submissions until 10th March and aim to get the final video edited and online by the end of March.  Winners will be informed then.

Thanks and good luck – we can’t wait to see your clips!

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What Mountain Bike magazine reviews the Whyte M-109C “Fast, fun and UK-proof, Whyte’s semi-carbon speed machine puts the excitement into epic…”

by on Feb.10, 2014, under Whyte M-109, Whyte News, Whyte Reviews

According to What Mountain Bike magazine the Whyte is “a serious singletrack fun machine with map-crossing efficiency and durability at a bargain price.”  They go on to say in the Summary “Alongside a naturally effervescent and rudely entertaining nature on technical trails, the carbon Whyte can hang with the pack in classic cross-country pain-cave situations just fine too. At close to 25lb with light wheels it picks up speed easily. Once you’ve found the pressure sweet spot it sucks an impressive amount of traction and speed-sustain from rough rock and bolder-studded moorland trails. This is exactly the sort of terrain that kicks all the momentum out of less compliant bikes (and hardtails) in metres, and we relished the arrival of rougher sections on fast-paced group rides.  The same confidence and surefooted smoothness pays big crash-saving dividends on those final sections of a long epic when you’re dog-tired and your reflexes are trailing behind you, as well.”

Read the complete review in the March edition of What Mountain Bike Magazine – out now.

 TESTER SAYS… “If you turn up at races feeling like the token mountain biker amongst a bunch of roadies, and relish ripping past them on every stretch of singletrack or technical descent, this bike’s for you. It’s light and efficient enough to tuck in behind the turbo trainer freaks on the climbs, yet confident enough to destroy them on the descents. It’s also a real blast to ride every day, whether it’s an hour down the woods on Wednesday, or a weekend bunkhouse raid. Guy

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Whyte 2014 Gravity Enduro mountain bike race team details announced…

by on Feb.07, 2014, under Whyte News, Whyte Racing

We are really excited to confirm our intention to run a 4 man team in the U.K. Gravity Enduro 2014 series riding the sensational new Whyte G150 Works bikes.

The G150 Works bikes Powered by SRAM are aimed squarely at this exciting and relatively new category of riding and if the series entries are anything to go by, the interest should be sky high. With over 500 signings in the first 2 hours of opening and the first 3 rounds sold out by the close of play that same day with 1120 entries!

Combining youth and experience, we have an enticing squad covering 3 categories: Junior, Elite and Masters and this includes the reigning 2013 Overall Junior Champion Peter Lloyd – as well as Ben Price, Martyn Brookes  and our very own Neil Halcrow (ATB Sales Ltd Sales and Training Manager)

We are also delighted to be able to confirm that the team will be using the superb Osprey back packs as well as Torq fitness performance products and Sweet clothing and protection, all helping the team perform to their optimum.

Everything is coming together nicely and our Whyte team are busy making final preparations for the forth coming Season.  We can’t wait!  More updates and official team launch detail and images to follow shortly.

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Riders (from left to right in pictures above) Ben Price, Neil Halcrow, Martyn Brookes and Peter Lloyd.

Peter Lloyd – Racing in the Junior category and the current Junior overall UK Gravity Enduro champion. We are really excited to have this prestigious talent on board this year. He has been working his way up the rankings over the last couple of years. He started riding seriously 3 years ago and has since finished 3rd overall in the Under 18 category in 2012 and then took the overall win in 2013 thanks to a season of consistent riding. This off season he has been training hard and is hungry for podium finishes and wins in 2014.

Ben Price – Ben is an elite XC rider who joins the team having made the switch to Enduro racing in 2012. A gap in the XC calendar saw him racing the Mega Avalanche which had him hooked on the discipline. His XC fitness combined with an ever developing technical ability has seen Ben perform well finishing inside the top 10 at a number of the Uk’s main Enduro events. Ben will be balancing riding on the Whyte Enduro team in the elite category with managing and racing on the Whyte Supported TORQ Performance MTB Team.

Martyn Brookes  - Martyn is a former elite XC rider who was renowned on the XC circuit for his high level of technical skills, he has had a number of high placing in the Mega Avalanche, including a 37th place finish this year. Martyn has only recently started racing Gravity Enduro in the UK but at his 1st ever round of the UK national series finished 3rd in elite, beating a number of full time professional riders in the process! He is an exceptionally talented rider both physically and technically. He is planning to be a regular podium contender in the elite category in 2014.

Our very own Neil Halcrow (Sales & Training Manager) will be racing in the Masters category. Neil has been mountain biking for over 20 years, formally racing in Endurance 24hr XC event before making the switch to Enduro and mini downhill races 3 years ago and steadily making his way up the rankings in Masters. Neil is extremely at home in the mountains riding steep technical mountain descents and never afraid to get his wheels off the ground.

Neil’s 2013 Enduro season ended abruptly regrettably breaking his wrist during round 3 but after a winter of hard training and physio, Neil is keen to work his way back up to the top 5 in Master for 2014

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